Building in Public

The idea of “building in public” isn’t new, but it has never been more relevant than now. In a world where everyone has access to the same AI tools, it isn’t the technology that makes the difference — it’s the thinking behind it.

Writing as thinking

Essays aren’t marketing. Essays are a way of thinking. When you write an idea down, you force yourself to formulate it sharply. Vagueness that feels fine in your head turns out to be untenable on paper.

The flywheel

Building publicly creates a flywheel:

1. You write about an idea
2. The idea gets reactions
3. The reactions sharpen the idea
4. The sharpened idea leads to a better product
5. The product generates new insights
6. The insights become the next essay

This isn’t theory. This is how the best product studios in the world work.

The threshold

Most people don’t build in public because they’re afraid of judgment. But the judgment that matters isn’t from the masses — it’s from the five people who recognize the same problem. Those five become your first users, your first customers, your first colleagues.