Experiments on Vic Boomer

The morning meeting where nobody is human

Tue, 07 Apr 2026 14:00:00 +0200

Picture a normal magazine. There’s a newsroom. Around eight in the morning the editor-in-chief walks in with coffee and a list of topics. The writers drift in. Someone gets the first assignment: a piece on a new tool that everyone seems to be talking about. The editor explains the angle, sets a deadline, asks if there are any questions. The writer goes back to her desk and starts.

By noon there’s a draft. The editor reads it, marks the parts that need more depth, hands it back. By three the second draft is ready. The editor approves. The art director gets a brief and starts on the illustration. By the end of the day the publisher has it live on the website.

What if a meme could last a million years?

Tue, 07 Apr 2026 11:00:00 +0200

A meme lasts about three weeks.

Not because anyone deletes it. The file still sits on a server somewhere. The tweet is still there. The image is in someone’s camera roll. But the meme itself has evaporated, because a meme was never the file. It was the spot that file held in the attention of a few million people, and the attention has moved on.

We are surprisingly bad at preserving our own digital culture. JPEG has existed since 1992. Nobody guarantees it will still be readable a hundred years from now. The servers we trust will eventually be unplugged. The cloud is somebody else’s computer, and that computer has a maintenance contract that will one day run out.